Innovative Staging Method To Increase The Value Of Your Home For Sale

When you discuss the fastest way of selling your home at dinnertime, the contemporary term “HOME STAGING” often comes up. You can rest assured that your grandmother’s voice would soon chime in, telling you how back in the day, they put up their home for sale with just a lick of paint, a half-hearted tidy-up and a stone-cold pot of coffee.
The world has changed a lot since then; in today’s more challenging market, full of savvy, thorough and fussy buyers, you need to project a home where the buyers can easily imagine themselves living for years to come.
I will suggest you gone are the days of quick fixes; the new era is ushering in well-thought strategies that will not only enhance the value of your home but also does the trick of selling your home a little bit faster and for more money.

Why Staging?

What is this home staging? To put it simply, it is a way to show your home in the best light to its maximum potential.

In 2017, NAR (National Association of Realtors) commissioned a study profiling home staging where they studied the impact of home staging both from a seller’s as well as the buyer’s point of view. To answer the question is home staging important, it is helpful to see its utility from the eyes of the buyers (the ultimate consumers in this case). A thumping three-fourths endorsed it as an essential tool that transformed a home for sale into an inviting showcase that attracted buyers and assisted them in visualizing it as their future home.

Additionally, the same report also highlighted that 62 percent of sellers’ agents said that staged homes sold faster. NAR’s research from 2017 indicated that buyers were willing to pay more for a well-staged home, too.

How Home Staging Works?

Home staging is considered as a marketing technique that turns the home into something that will appeal to the highest common denominator or buyers, so it will sell quickly. “This involves ‘NEUTRALIZING’ the home and portraying a lifestyle that buyers want to have.”
PRO TIP: So even though you may love your beautiful and expensive taxidermy collection, not everyone else will, and it can have a negative psychological effect on a potential buyer.

How To Stage A Home?

When you are selling your house, it is essential to have a professional photographer. Because of the 90% of home buyers looking online – for them, this is likely the ‘first’ showing. Statistics also show that a staged home makes it easier for a Buyer to visualize the home. Below are some easy to follow tips for staging a house to sell quickly.

HOME STAGING:

  • Decluttering the home (93 percent)
  • Entire home cleaning (89 percent)
  • Carpet cleaning (81 percent)
  • Removing pets during showings (80 percent)
Hence, take care of the 3Ds – Deep clean, Declutter and Depersonalize. Additionally, take care of repairs that may have been lingering for some time so that your home for sale exudes a well-maintained look.
My tips for home staging start where the high end, as my understanding is that you would have taken care of the basics. We now need to step into the next level, as home staging is marketing and you do want your home for sale to stand out in the sea of the other available properties –
1. Hire a storage unit and direct all things extra there. It helps in decluttering and makes the space feel larger and airier. Falling things, stuffed hall closets and things like a pile of shoes is highly unattractive. This also extends to your wardrobes. They should look organized so all ‘extra’ articles should be removed from the home for sale.
2. Enhancing your curb appeal is a must as a carefully curated exterior sends out a message of well-cared-for-home and can ensure more conversions of buyers wanting a full home tour (thus increasing your chance for a sale). Simple touches like a manicured lawn, a clean driveway, an attractive front door and porch can make a significant impact.
3. Unfortunately, as most buyers are not very imaginative or creative, it helps if each room in the home for sale has been provided with a purpose. That extra room that you just used as a storage should be staged as a home office, a guest bedroom or a children’s room, based on the requirements of the buyer demographic that you are targeting.
4. Painting the high traffic areas and maintaining a neutral colour schemes helps the home for sale look cleaner, brighter and more well maintained. It also has a universal appeal and hence helps the buyers imagine themselves in the same space. Conversely, a taste-specific colour scheme may end up alienating buyers. Additionally, decluttering the wall and opening up wall space would also add to the illusion of more significant space.
5. Appeal to all the senses through attractive warm lighting and inviting smells such as soothing essential oils (the pet odour is a definite no-no)

DIY Quick Fixes:

  • Add colourful potted flowers by the front door. Cleaning up and brightening up the front door area helps make the place inviting, a feeling that the buyer then carries inside.
  • Add extra pillows on the bed and sofa. They serve a dual purpose of livening up the décor by adding colourful accents/patterns as well as making the space feel warmer.
  • A fluffy (and preferably new) white bathrobe and white towels are reminiscent of luxurious hotels and spas. Seeing them in a home for sale triggers a similar feeling for the buyers.
  • Keeping a pretty tray with coffee or wine on the bed in the master bedroom is evocative of the feeling of relaxing and unwinding in the space. This small mental cue will have a definite spark.
  • Setting the table in the dining room, breakfast nook, and kitchen bar with pretty place settings and centrepieces makes the home look more welcoming.
  • Attractive countertops in the kitchen and the smell of freshly baked goods exudes a homely feeling. A lovely set of containers or a bowl of citrus on the countertop would add colour. Similarly, a small well lit lamp with warm lighting would add the ‘cozy’ factor.

Professional Stagers - YAY OR NAY:

It is always advisable to review your staging plans. It results in your real estate agents as they can objectively judge and draw on their professional knowledge as well as experience.
Here we understand the value that a great home staging brings to the transaction. Therefore, we offer a complete range to dress up your home – from a short consultation with a professional stager to full-service staging services.
If you want to know more about staging your house, read my blog about the staging –
“OUR COMPLETE GUIDE ON STAGING FOR ANY HOMEOWNER.”
OUR PROFESSIONAL STAGERS AND CLEANING CREW WILL COME AND DO EVERYTHING FOR YOU, ALL YOU HAVE TO DO IS SIT BACK.
FOR FURTHER INFORMATION OR IF YOU HAVE ANY FURTHER QUESTIONS PLEASE DO NOT HESITATE TO CONTACT ME.

AJ LAMBA

(REAL ESTATE COACH & BROKER OWNER)

PHONE: 9055029944